The Hibermate Sleep Mask Product Packaging Design

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Contest winning design

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This customer received 28 packaging designs from 6 designers. They chose this packaging design from lilledstudio as the winning design.

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Packaging Design Brief

The Hibermate sleep mask is a super-comfortable, luxury eye mask with removable ear muffs especially designed to be slept with. The ear muff is made fromvery soft, medical grade silicone with sound-reducing memory foam inserts.

After a successful Kickstarter Crowdfunding Campaign we're in production mode to get the product to our backers. This is primarily an ecommerce product, which means the box we need designed will most likely not be a 'consumer-facing' retail design product - its primary purpose is to be sent directly to people who order online (although it could end up on retail shelves - not sure yet).

We need a design for a mailing box we're going to use to ship the new sleep mask. The box dimensions are:

Here is a link to the box we're going to use:

http://duncanpackaging.com.au/product_info.php?cPath=8&products_id=254

You can see the Kickstarter campaign page from the link below where all of the benefits of this new product are outlined. In addition to our standard brand, the design should illustrate "perfect for travelers, night-shift workers, folks with noisy neighbors, etc' and the benefits of the product...

http://www.kickstarter.com/projects/dpbaileys/the-worlds-first-super-soft-ear-muff-for-sleeping

We have prepared Photoshop (.psd) and illustrator (.ai) files with the box dimensions and layout to get you started, as well as the Hibermate Logo!

Target Market(s)

Focus on travelers, night-shift workers, folks with noisy neighbors

Industry/Entity Type

Medical


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Bold
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Personable
Professional
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Conservative
Economical
Upmarket

Requirements
Must have
  • The packaging will have a matte white finish with the dimensions of 190mm wide x 105mm deep x 50mm high (in design documents attached). Use of a single color on the packaging that is bar code readable. We need a space for a 100% UPC code placed strategically somewhere on the box. Illustration of "perfect for travelers, night-shift workers, folks with noisy neighbors, etc' for target market.

    - Copy highlighting the benefits of the product, borrowing content from http://www.kickstarter.com/projects/dpbaileys/the-worlds-first-super-soft-ear-muff-for-sleeping
Nice to have
  • Hand-drawn illustrations
Should not have
  • Use of more than one printing color

Files
Download all files - 4.3 MB
JPG
JPG
Payments
1st place
US$300
Participation payments x 2
US$20
Total
US$340

Project Deadline
14 Sep 2013 23:05:34 UTC
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