• US$500

• 64 designs

• 7 designers

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Packaging Design Brief

This project has now been guaranteed!!!

Use an earthy color for the background for all bags. Each animal logo should be it's own separate color. A bottom band going across in different colors can differentiate between all the different flavors. Traditional should be dark charcoal and other colors should be earthy. For the animals, use natural green, orange, red and blue. Colors for things that you would see naturally in the outdoors. They should work together in harmony and not clash. Animal icons should be rugged, bold and distinctive yet playful and inviting. Each animal should be it's own color.

This project will be guaranteed once we receive 1-2 samples that closely match our criteria and expectations. Our last logo project was completed for $900 after it was guaranteed. We will provide regular feedback and suggested improvements. Thank you.

We need a new front & back package design for our artisan jerky. The main part of the front of the package should be easily transferred to a label 3.5" x 5" which will be applied to a clear bag.

Please visit and browse our website for more information: www.shurkyjurky.com. We highly suggested you get acquainted with our brand and market positioning. Also, you can visit our SOCIAL MEDIA to get an idea: FB, Twitter, Instagram, Tumblr, Pinterest, etc. Our handle is "SHURKYJURKY"

Logo Fonts:
Shurky Jurky = Hamburger Heaven
Meat Your Taste Buds & Purveyors of Choice Artisan Jerky = Champion HTF Featherweight

We make bison, beef, pork and turkey jerky from scratch for individuals leading active and healthy lifestyles. Our products are extremely high-end., e.g. each 2oz bag retails for $10+. We don't use any added sugar and have 8x less sodium.

We offer two (2) STYLES: (i) Rip Tear and (2) Soft Chew;
Of four (4) MEAT types: a) Bison, b) Beef. c) Pork and d) Turkey;
In five (5) gourmet FLAVORS: 1) Traditional (smoked), 2) Peppered, 3) Spicy 4) Guajillo Chile and 5) Asian Sesame

We need one package style. Attached are sample fonts we would like to use for the Rip Tear and Soft Chew STYLES (perhaps bags in different colors). We would like to show an illustration of the MEAT TYPE and FLAVOR on each bag. Note: These animal and flavor icons can be simple substitutes. Attached are samples of what we have been previously using.

About Shurky Jurky - The Next Great Artisan Meat Snacks Company

Shurky Jurky is a new kind of sustainable artisan meat snacks company. We are bringing back Classic Home Style, Rip Tear & Soft Chew Jerky handcrafted for individuals leading active and healthy lifestyles. Shurky Jurky are Purveyors of Choice Artisan Jerky made responsibly from scratch using real fruit and without any refined sugars, additives, non-natural flavorings or preservatives.

Shurky Jurky is 100% Paleo / Primal, Gluten-free and Certified Raw.

A revolutionary jerky and unlike any other on the market today, Shurky Jurky pairs perfectly with craft beers, wines & spirits and is preferred by outdoor recreationalists and performance athletes as well as beer lovers and foodies alike.

Thank you very much for your submissions.

Target Market(s)

Outdoor recreationalists: Hikers, backpackers, rock climbers, hunters, etc.
Performance and recreational athletes: CrossFitters, triathletes, cyclists, weightlifters, runners, skiers, etc.
Foodies & aficionados: Gourmands and people who love high-end artisanal foods
Beverage connoisseurs: Craft beer, fine wine and refined spirit (scotch, whiskey, brandy, cognac) lovers

Industry/Entity Type

It Company

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• STYLES: (i) Rip Tear vs. (2) Soft Chew
  (See attached sample fonts)
  
  MEAT TYPE: a) Bison, b) Beef. c) Pork and d) Turkey
  (See attached sample animal icons - these can re-illustrated to match our style or the bison can simply be made to match). Each animal type should be in its own respective color as per the attached.
  
  GOURMET FLAVOR: 1) Traditional (smoked), 2) Peppered, 3) Spicy 4) Guajillo Chile and 5) Asian Sesame. These are simple word substitutes perhaps with matching icons or complementary silhouettes.
  
  We need to incorporate some of these words / elements in a simple and straightforward way that will resonate with our target customers. Our focus is on "All natural, low carb and no added sugar".
  
  "Your Lifestyle. Your Choice.
  Classic Home Style.
  Rip Tear. Artisan Jerky.
  Real Food. By Real People.
  All Natural. Low Carb.
  Real Meat. Real Flavor.
  No Sugar Added. Low Sodium.
  Not Sticky. Non-greasy. Gristle-free.
  Guilt-free. Delicious. Nutritious."

Nice to have

• Fonts for STYLES:
  Rip Tear = Punk Rock Show
  Soft Chew = Payday
  
  "Oregon Made" and / or with Oregon map on the package front or back. See attached sample map.
  
  Elements of a niche, specialty, high-end brand looking to attract loyal customers based on our fit with their active and healthy lifestyle. We are not chasing the one-off customer or the absolute dollar. Our company offers a lifestyle brand and products crafted for individuals with sophisticated tastes. These core traits should be included in the packaging which can have a combination of a retro & throwback / modern look and feel.
  
  Focus should be on high-end customers who are interested in Patagonia, REI, Williams Sonoma, etc. Focus on high-end athletics & outdoors with a mix of food and beverage.

Should not have

• Anything low-end, cheesy or chincy. Packaging should NOT resemble Krave Jerky.

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Files

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