MS Automation needs a logo design

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This customer received 464 logo designs from 182 designers. They chose this logo design from Abaan as the winning design.
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Logo Design Brief
Our Company, Mid South Automation has been around since 1999, we are located in Tennessee and have historically used the name "Mid South Industrial Automation".
We have legally changed our name to "Mid South Automation" to remove the "Industrial".
We would like to use a shortened version, MS Automation, within our logo, to stay away from geographically constraining ourselves as a "Southern" company.
We are an industrial automation engineering company as well as a complete manufacturer and integrator of specialized assembly, test, and process equipment.
Our customer base is in a wide range of industries which include: Automotive, electronics, medical, consumer goods, agriculture, alternative energy, construction, etc.
We serve a wide range of product industries and we pride ourselves in being a true Full Service Provider.
The final logo should communicate a modern and professional design with a masculine feel.
We want to stay away from whimsical details, tool/piston images, colors that are too vibrant as well as pink, purples, and red.
Please see attached proposed logos that have been considered for use in the past.
Our goal is to improve on current and or replace logo, if it exceeds the current design we have, we will possibly use in other facets, such as web design.
One of the attachments shows the proposed logos, and the other one is th logo we have used from the beginning.
Target Market(s)
Engineers, industrial automation, controls designers, mechanical design
Industry/Entity Type
It Company
Logo Text
MS Automation
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- we are open to colors except red
Should not have
- Our sister company uses the color red in its logo, hence for our logo, please do NOT use red.
- Use any color, please no red, pink or purple color.