Aptitude Limited Logo Design

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This customer received 63 logo designs from 22 designers. They chose this logo design from Firstception as the winning design.
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We need a corporate logo design for "Aptitude Ltd” a new Kenya based Diversified Managing Consulting and Investment Company.
Aptitude has associates across Africa and in several western capitals. It is providing consulting and advisory services on a wide range of projects across Africa and supporting international companies enter and develop businesses across Africa. Aptitude Kenya is primarily focusing on knowledge and skill transfer as well as introducing cutting edge technologies in various sectors of the growing African economies.
The company may in the future take ownership and management control over diversified businesses across many sectors.
The Aptitude brand and logo needs to be strong, corporate and professional to standalone as a trusted brand for businesses seeking general advisory, consultancy, and investment.
The logo must reflect the meaning Aptitude- talent, gift, flair, bent, skill, finesse, genius; ability, proficiency, competence, capability, potential, capacity, expertise, expertness, adeptness, prowess, mastery, artistry; propensity, inclination, natural ability, suitability, fitness; head, mind, brain; informal know-how
The logo also needs to be relatively simple (not too intricate) to be displayed in small font sizes where necessary and in a maximum of 3 colours.
Requirements
Must Have:
- A clear and defined logo for our branding that has a professional and corporate look and feel. To be used on cards, websites, letterhead etc. it needs to be sharp & professional. Also needs to be able to reproduced in small print as a secondary branding (so nothing too intricate).
Should be Bold, Serious, Professional, Upmarket, Descriptive, Eye catching, Memorable
Industry/Entity Type
Investment
Logo Text
Leading by Innovating
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must Have:
- - A clear and defined logo for our branding that has a professional and corporate look and feel. To be used on cards, websites, letterhead etc. it needs to be sharp & professional. Also needs to be able to reproduced in small print as a secondary branding (so nothing too intricate).
- Should be Bold, Serious, Professional, Upmarket, Descriptive, Eye catching, Memorable
- The logo also needs to be relatively simple (not too intricate) to be displayed in small font sizes where necessary and in a maximum of 3 colours.