Heelho - High Heel Insert Co. Seeks Improved Product Packaging
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This customer received 91 packaging designs from 5 designers. They chose this packaging design from pivotaldesign.biz as the winning design.
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Packaging Design Brief
Our initial product was launched and we now have a version that is interchangeable per customer demand. Our existing package is too costly to mail. The US postal service says we could mail them for regular postage if it was flexible and thin.
So this is our chance to improve the product and make the packaging have a WOW factor.
Our competitor's packages are really boring, so we want to spice things up - afte rall this product solves high heel hell!
*New Product Name: Living in High Heel Hell? Then try the only High Heel Insert with a Metatarsal Depression that Relieves Ball of Foot Pain!
We are no absolutely loving the hell and Heaven idea. We are open to more ideas for packing. Maybe a retro look, black and white with a pop of color. We want an elegant way to portray that we relieve pain and the results are amazing!
Target Market(s)
Women 25 - 55
Industry/Entity Type
Product
Font styles to use
Other font styles liked:
- Fertigo Pro Regular
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- *Flexible foil package 4 inch by 8 inch by 1/2 inch
- * Barcode
- *Made in China
- * Text box of what it includes ( 1 pair)
- *Logo should stay the same (ok to vary colors in it) Heelho is trademarked
- *Editable product name/description
- *Editable Story section
- *Editable Tag line (addressing pain we solve or reason to buy)
- *Editable Tag line on how we solve it
- *One insert is showing thru package (other is hidden)
- *Retail hole punch for hanging
- * inserts must be separated with a seal to keep them from sliding on top of each other - this is to keep it as thin as possible. The inserts are each 3;.5mm thick
- * Direction for placement editable section
Nice to have
- We are reopening the project as the owners are not all loving the Heaven and Hell theme. This is designed for women and is considered a luxury item but meeting a huge need of eliminating pain when were heels and loving wearing them again. Any design that will set that off. We are open
Should not have
- Be to busy....should flow and sell it.
- Colors should flow and match.