• A$310

• 201 designs

• 73 designers

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Logo Design Brief

Passena is a forecasting and replenishment planning application. I want a logo for Passena. I don't want the typical bar and line chart with the line going up. I want 2 versions of the logo: one with the word Passena and one with just the graphic.
Passena is about providing functionality to:
1. Improve access to planning data - demand history, forecast projections, cost of orders, volume being shipped
2. Assist with planning functions - coordinating manufacturing, liaising with suppliers, optimising shipping container utilisation and reducing freight.
3. Provide different ways to view the data - raw tabular data, graphs, charts, dashboards, item-by-item or spreadsheet-like views

Target Market(s)

Businesses with a turnover > $10m/year and most likely the businesses would be retailers or distributors. Most manufacturers already have a forecasting and replenishment planning solution.

Logo Text

Passena

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I would like to use blue and silver as the colours in design. The examples attached in red, grey and black. I don't like these colours thus, which is why I have come to design crowd.

Nice to have

• Circular or star based designs would be good.
• Ok to use 'planning excellence' or words to this effect in the logo.

Should not have

• Must not be a version of a bar/line chart. Page 2 in the attached is an example of what not to include in the solution.
• Must not use words forecasting and replenishment planning in the logo

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Files

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