• US$290

• 22 designs

• 11 designers

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Signage Design Brief

Looking for a new design for the base of our equipment (front and two sides) and our overhead sign.

We need to make changes to the sweet n squeezed signage that was completed about a year ago. We have a new logo and the new signage should have the same look and feel of our new logo. We are looking for something sheik and modern while being vibrant and having some depth. You must incorporate the new logo in the signage design, however you can change the colors.

At sweet n squeezed we make make fresh fruit beverages called Muddlers. What's a Muddler? A muddler is made by smashing the fruit or your choice into the bottom of your cup, adding Muddler Mix, and topping it off with fruit water, lemonade or tea. Currently, we sell strawberry, watermelon, pineapple, peach, mango, blackberry and raspberry Muddlers.

The phrase "fresh fruit muddlers" must be incorporated into the signage but should not be more prominent than the phrase "sweet n squeezed." See the SNS Business Card Template file for a reference.

The signage for the base of the cart will be printed on a vinyl banner which will be wrapped around 3 sides of the cart. I have attached the file "table banner skirts" to provide you with an example the type of layout we are going to need to print this signage. This file DOES NOT reflect the look or feel of the design we are looking for and is only provided to give you guidance on the file format, which we will ultimately need, for the base of the cart. The blue lines in the file are there for formatting purposes only and should not be incorporated into the design.

This signage will replace the sweet n squeezed signage in the file "IMG_1049."

The file labeled "SNS thumbnail file with drop" was the thumbnail file provided by last years winner.

Target Market(s)

Teenage girls are our target audience and our Strawberry Lemonade Muddler is by far our most popular beverage.

Industry/Entity Type

It Company

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The signage needs to cover the following areas listed below in the source files. The base of the stand and the table banners should have the same design. The overhead sign should be different than the base signage.
• 1. Base of Stand
• a. Front - 71.25 inches by 29.25 inches
• b. Sides - 31.5 inches by 29.25 inches
• 2. Table banners - see attached file "table banner skirts"
• a. 124 inches x 27 inches (72 inches x 27 inches front and 26 inches x 27 inches sides)
• b. 119 inches x 29 inches (57 inches x 29 inches front and 31 inches x 29 inches sides
• Overhead Sign - 60 inches by 20 inches
• Please ensure that all elements of this design can be easily changed in Adoble Illustrator. For example, we should be able to easily change the size and color of the logo if we choose to.

Nice to have

• Custom artwork in a vector format is preferred.
• Please use avante garde, or something similar, for all fonts.

Should not have

• We aren't interested in anything that involves stock photos.
• Do not flatten the image.

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Files

Download all files - 2.4 MB