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Rusheen Capital Partners, LLC Logo Design
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This customer received 39 logo designs from 17 designers. They chose this logo design from Logoz as the winning design.
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US$400
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39 designs
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17 designers
Logo Design Brief
Rusheen Capital Partners, LLC ("RCP" or "Rusheen") is looking for a designer to create a logo for its website. The logo should be suitable for PowerPoint presentations as well.
RCP is a personal investment vehicle through which I have been investing for more than 13 years. Recently, RCP has decided to start managing capital on behalf of third parties. To date, the focus of Rusheen has been renewable energy (examples include Solar Reserve, Inc., Fulcrum BioEnergy, Inc. and US Renewables Group), water (examples include NanoH2O), software (I founded Stamps.com, Spoke Software and Archive.com) and special situations in the energy and software businesses.
The logo needs to balance innovation inherent in emerging sustainable energy sector (wind, solar etc.) and the sobriety of private equity investments. In addition, the logo need to reflect the believe that RCP is a long-term investor seeking to create as well as growth sustainable businesses. Finally, because Rusheen is named after the farm where I spent my summers in the San Juan Islands (located off the Washington coast), the logo needs to reflect the ethos of trees and other vegetation that can take root and grow harsh, rocky coastlines with exposure to heavy northern weather.
Target Market(s)
Professional investors, large pension funds, sovereign wealth funds, high networth individuals and family offices.
Logo Text
Creating and Growing Sustainable Investments for the Long-Term
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - the logo must a visual that is real world (e.g., a tree or something from the natrual world) combined text (i.e., the Rusheen name or RCP)
- - the logo must feel strong and able to withstand harsh environments
Nice to have
- - any visuals that provide weight or heft
- - any visual that suggest forward motion
Should not have
- - should not feel like anything "cleantech"
- - should not feel like anything related to subsidy
- - should not use any fonts the make it look government-related