Local building contractors logo re-design.

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This customer received 44 logo designs from 15 designers. They chose this logo design from Kreative Fingers as the winning design.
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Logo Design Brief
I have an existing logo which is a slight adaptation of my family coat of arms (Robertson)
The COA is great, however when wanting to include on letter heads and van decals it can be difficult to read and doesn't say too much about the business.
Doesn't have to be A F Robertson Contracts, can just be A F Robertson. Needs to be clear as unfortunately my domain name reads 'afro bertson'....
Im after something fresh but looks like it has some heritage and not run of the mill - i don't want people to see it and forget it as it look like a lot of other builders logos with generic houses or building silhouette on it.
Industry/Entity Type
Building
Logo Text
A F Robertson Contracts, Building Contractors
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Company Name,
Nice to have
- Building Contractors or something similar.
- maybe domain name afrobertson.co.uk
Should not have
- too much going on,