Wine & Cocktail Bar logo

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This customer received 60 logo designs from 28 designers. They chose this logo design from Butch as the winning design.
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Logo Design Brief
Up market rum and wine bar with small-plate food being built in 110sq.m newly developed area by the water in Australia's capital city. Registered as 'The Rum Bar' (www.therumbar.com.au) with all the classic rum cocktails on the menu: Long Island Ice Tea, Mohitos,, Hurricane, Between The Sheets, etc. Huge display of 250 rums from around the world along back of bar to the ceiling; baby grand with a chandelier overhanging next to entry; plantation shutters on inside of glass shopfront. Only open to 12 midnight Thu, Fri, Sat and 10pm Wed & Sun. Catering to white collar workers and mid-high level public servants. Tourists in a few years time when area develops further.
I'd prefer a 'south seas' flavour but understand that there may be a conflict between the sophistication I'm looking for and a Caribbean/Rum/shanty/islander feel. Good luck!
Updates
Hi all,
Added Wednesday, September 04, 2013
Target Market(s)
Over 25's, mid-high income, white collar workers
Industry/Entity Type
Baby
Logo Text
The Rum Bar
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