• €110

• 63 designs

• 19 designers

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T-shirt Design Brief

We need to produce a t-shirt for the italian market aiming to show the need of different mobility patterns. We need you to represent in a symbolic way the sentence: “If you plan for cars and traffic, you get cars and traffic. If you plan for people and places, you get people and places.”. The target of customers are (mainly) urban cyclists, therefore we need the presence of a bicycle or of the idea of cycling into it.
The graphic need to be one side only (front of the tshirt) and we prefer as less colors as possible into it.
The tshirt will be in cotton and will be produced for both men and women, hence it's no sport equipment.

Target Market(s)

Italy, urban cyclist

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A positive approach

Nice to have

• A comparison about the benefit of cycling in comparison with car commuting

Should not have

• old penny farthing style graphics, a sporty approach, lycra and such.

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Files

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