Logo Design Project For Bloke Undees

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This customer received 106 logo designs from 23 designers. They chose this logo design from Shtef Sokolovich as the winning design.
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We are looking for a brand new logo for our underwear brand Bloke Undees.
We are seeking a designer with great creativity who can turn our logo into a logo that can be easily remembered.
At this stage as we stand we have our current logo BlokeUndees. This has been great however we have has issues with getting 100% protection as the logo not only sounds generic it is also looks very standard with no real definence.
Our Company Name is EES Clothing and is one of the main reasons why we spell Undies as undEES.
Please note this needs to have a abbreviated version of the logo. To help suit other clothing products such as tracksuit pants.
Please visit www.blokeundees.com.au to have a better understanding of our brand from our designs in product to our website layout.You will also see our current design.
We want our next logo to be able to subtly make EES standout rather then the whole logo.
We do not want this logo to look futuristic, plain, gothic. We are a premium underwear brand so please stay away from designing anything cheesy.
As well as uploading our logo i have also added 3 logo that we think are similar to what we are looking for. Each have strong text that makes it easy to understand what the brand is. However each have subtle elements that make their logo unique from just being a word.
Updates
Please always make a abbriavted version of the logo as well
Added Tuesday, September 03, 2013
Target Market(s)
Males 18+
Industry/Entity Type
Clothing
Logo Text
Bloke Undees
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Have to make sure that EES is subtle the main focus of the design. Do not make it look over the top
Should not have
- Gothic or Futuristic text font.
Our brand is focused at the fitness enthusiast and mature males of the world.
Please don't make the brand look tackie