• US$160

• 197 designs

• 29 designers

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Logo Design Brief

We need a logo for Soul Fuel Company which has kits & printed products primarily to inspire and facilitate connection of groups/people. We want to facilitate deep conversations and thinking more about topics such as generosity, gratitude, and braver living. The goal is to help customers live their BEST life! Our Target group is women 25-50 who are adventurous, kind spirits and deep thinkers. Our style is not contemporary or ornate but rather clean, simple, unique and creative styles. We are drawn to calmer softer colors with a pop. Red/black is too bold. We want to highlight Soul Fuel but feel the need to have "company" in the title for website reference but could be much smaller in print. We are interested in catching interest of women 25-45 who seek out beauty and are educated. We want to help them shine bright in their lives and to support eachother as they develop an inner circle using our inspirational tools. We will move into schools and family products in next phase.

Target Market(s)

Women... Creative, passionate, intelligent who value family, friendship and spirituality. People who look at the big picture of life, who want more from relationships and who take time to recognize beauty in the world and lend a helping hand when needed. Think high end boutique gift store sales and we will support web-site with blog and helpful fun videos. Highlight inspirational people and ideas. Will need similar graphic designs for our journals and other products. For more of an idea see three other similar companies ( although different) in the uploaded photos for a feel of our similar missions. We like the simplicity and and vibe of them as well although want to be unique ofcourse.

Industry/Entity Type

It Company

Logo Text

Soul Fuel Company

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Soul Fuel in print with a pictorial logo. Add "Company" in smaller print perhaps.
• Needs part sophistication with something fresh & simple. Elegance with a twist of whimsical might work.

Nice to have

• An image relaying connection to others
• Or.. An image relaying heart, soul or kindness
• A fresh design that could be used for women on t-shirt or imprint into Jewlery

Should not have

• No Red
• No comedy feel
• Not too many "rainbow" of colors together
• Not too cute

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