Advertisement / poster for sports nutrition brand

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This customer received 43 advertisement designs from 12 designers. They chose this advertisement design from Theziners as the winning design.
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We need some advertisement designs (which can later also be used as posters) for a Belgian sports nutrition brand.
The feeling we want to create is a little mystique, mysterious, raw, dark, strong, etc.
If possible, a mix between the look and feel of Burning Man, Tomorrowland, Spike (tv channel), dia de los muertos,... Don't know if this is very clear, but I hope so!
Some examples of previous advertisements and pictures used are attached, but we want to go further than this, a little out of the traditional box.
If there are any questions, don't hesitate to ask. Products used are not really important, but I've added pictures of the Pure Whey (protein powder) which is one of our bestsellers (can be replaced if needed later).
Target Market(s)
The target group is mostly male, between 18 and 35 years old and interested in fitness and bodybuilding.
Industry/Entity Type
Fitness
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Out of the box ideas, something different than the traditional fitness advertisement. Something different than the ads included, not just a fitness body in the background with the product in front.