• A$300

• 91 designs

• 41 designers

---

Logo Design Brief

A new boutique personal training studio is opening in Canberra and it needs a logo.
The business is called Body Empire Fitness or B.E. Fit.
Our target market is family fitness and health.
BE Fit provides a variety of services including personal training, bootcamps, pre and post natal fitness, mothers group training, functional fitness, kids fitness, Little Athletics training, running, HITT, nutritional guidance, motivational speaking, fitness writing and guidance, and general fitness. Currently it's run out of a home gym and uses parks and ovals for outdoor fitness. We would like to see a Spring coloured design using Coral/Neon pinky orange, neon green to antique green and or ocean blue/aqua colours in the design. We want our logo to represent fun but hard work at the same time.

Target Market(s)

The target market is families looking to change to a healthier lifestyle.
Men and women 30 - 50 but not limited to. Plus kids fitness.

Industry/Entity Type

Fitness

Logo Text

BODY Empire Fitness

---

Logo styles of interest

---

Font styles to use

Other font styles liked:

• Eurostile

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Refer to the Psychology of colours and lines.
• What would a Fitness logo entail that targets fitness and families.
• Must be striking and strong with a pop of colour for fun.

Nice to have

• Spring coloured design using one or all of the following colours
• Coral/Neon pinky orange
• lime green to antique green and or
• ocean blue/aqua
• Maybe an alternative B.E. Fit

---

Files

Download all files - 4.0 MB