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Logo Design for opinion-news aggregator site

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Contest winning design
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This customer received 102 logo designs from 29 designers. They chose this logo design from Dreamon as the winning design.

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  • Closed - Design Selected
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  • Budget US$210
  • Number of designs 102 designs
  • Number of designers 29 designers
Logo Design Brief

We are looking to create an identity for our new Canadian-based indepedent news start-up project, the Trawler.org (thetrawler.org).

The Trawler.org is an opinion news curator site, meaning that it collects and curates the best opinion pieces (columns, opinions) that appear regularly in the print media from around the world. It attempts to be a place where competing views are welcome and seen as necessary for societal dialogue.

More information about the ideas behind the project can be found below:
http://thetrawler.org/about-2/
http://thetrawler.org/guiding_principles/

The name of the site, The Trawler, comes from the verb 'to trawl' or to scan large volumes of information in order to bring out the best of what's there.

The feel we want for the logo is one that should emanate objectivity and trust, the search for truth, fairness, and the willingness to hear the many sides of a political debate; the global perspective of the site is also important, as the opinion pieces will come not from just one country but from a variety of nations.

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Updates

Dear all,


Thank you first of all to those who have already submitted designs. Thank you also to those who have accepted our invitation and will post a design.

As designs were submitted, a few things became more clear to us too in what we are looking for. I thought sharing them would help us create a better product.

We put a great deal of stock in the conceptual basis of the logo image. It is the anchor to the product. For that reason, abstract conceptions may look sleek, but if they do not provide the anchor on which the design will stand on, they are simply an abstract design that looks good.

Beginning with the conceptual basis, we are looking for something that is masterfully crafted - something that ordinary people cannot create; something well-assembled and well-crafted. Something you can be proud that you designed.

Also, I see a trend of going with very conservative coloring (shades of black, grey and b & w designs). While this is welcomed, we are also looking for something vibrant. Please don't be afraid to use color to make a point.

I want to thank you all again for taking the time to work on this project. I understand that it can be frustrating to design things for others. As an artist of a different type, I understand and empathize with the process of creation and "putting yourself out there". I appreciate your work and admire your craft.

Should you have any questions about the above, please send me a message. 

Dan

Added Saturday, December 03, 2011

Just a friendly reminder that this is your last chance to submit a design - the contest ends tomorrow.


We'd be very to receive your designs still.

Thank you,

Dan


Added Sunday, December 11, 2011

Target Market(s)

educated audience; 25-60 year olds age; those who are interested in international news, different perspectives, globalization, multi-lingual speakers

Industry/Entity Type

Political

Logo Text

open to suggestions about this part as long as it represents the Trawler name and brand well

Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Payments
1st place
US$210
Total
US$210
Project Deadline
12 Dec 2011 01:23:42 UTC
Language
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