• €441

• 58 designs

• 5 designers

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Web Design Brief

Launching a business called "FXCH", a foreign exchange “Clearing House”.

We need urgently:
- business logo
- Wordpress 4.5.2 responsive homepage + template
- headed paper templates for LibreOffice + Google Docs
- business cards
- e-Mail signature

Note: only design, will do the html integration ourselves.

Brief & guidelines:
Our target audience are financial institutions (medium to very large), some very savvy, some more conservative. Corporate image needs to be clean and trustworthy, yet the business is a disruptor concept based on "blockchain" technology that comes from the Bitcoin world.
The difficulty is to mix the Fintech attraction of cryptocurrencies and blockchain with the seriousness of investment banking finance.

=> Big no-no: cannot look like a retail foreign exchange business offering! FXCH is strictly an institutional service, no cute banknote design or graphics suggesting travel service etc.

FXCH image should =
50% Technology "Fintech"
20% Financial markets utility
15% Foreign Exchange
10% Settlement security
5% Investment Banking service

Explanations:
* Technology "Fintech" -> FXCH is a startup, and fits the "Fintech" profile. The Clearing House uses new technology (Blockchain) to settle FX transactions between participants.
* Financial markets utility -> A "Clearing house" is a central counterparty that helps effect all payments between participants by being the central hub for all transactions.
* Foreign Exchange -> Our service is exclusively focused on Spot Foreign Exchange
* Settlement security -> The role of the clearing house is to guarantee that everyone gets paid. It collects security deposits from participants to protect all sides from anyone's default. A good clearing house is rock solid and trusted by everyone.
* Investment Banking service -> FXCH only offers its service to institutions. Accredited investors only !

business logo
Letter based logo (FXCH obviously) and optionally full words "FX Clearing House" as well. Don't worry about being BORING, this is not Coca-Cola and we don't need to appeal to the general public. Need to be easily recognised though...

Wordpress 4.5.2 compatible responsive homepage + template
Our web engineer uses that Wordpress version. The homepage is a "long scroll" with most info in sections as most startups in Silicon valley. Additional pages (template) added and accessible via the navigation menu.

Headed paper LibreOffice + Google Docs
Consistent branding templates for text editors LibreOffice and Google Docs.

Business cards
Either single or 2 sided, bit more freedom for the design. We need space for ->
Phone: mobile: e-Mail: Skype: Address: SIP: Slack: Google:
Could include a QR code on the back side for the tech savvy (example file attached).

e-Mail signature
HTML signature that we will use with Thunderbird, containing details of the business card plus possibly a short legal disclaimer.



Example web sites and why we like them:
https://www.digitalocean.com/features/networking/
Clean, white spaces, not too much text (no one reads much these days), graphics do the explaining.
https://www.docker.com/
The best (apart from the childish graphics). Long scroll, graphics that explain, colour delimited sections, links to more resources, simple top navigation.
https://letsencrypt.org/how-it-works/
Clean and simple header, tech graphics. Don't like full width text and no sections.
http://www.lch.com/home
Only Financial site we don't dislike too much. It is clean and simple, not too cramped and feels friendly. Not very high-tech though...

Some Blockchain related sites and mix graphics, no particular likes, but just to give ideas on how others have captured the tech image of Blockchain/Distributed-ledger:
http://bit.ly/2612gLR
http://bit.ly/1tz6lWC
http://bit.ly/1UbKaMp
http://bit.ly/1SZLaGi
=> Careful not to fall into "The Matrix" trap. Technology mastery, not MYSTERY. The presence of numbers could allow to put recognisable FX prices if need be. We don’t like dark/black backgrounds in general...

Target Market(s)

Our target audience are financial institutions (medium to very large), some very savvy, some more conservative.

Industry/Entity Type

Financial Service

Contact Information for Business Card

Either single or 2 sided, bit more freedom for the design than the Website. We need space for ->
Phone: mobile: e-Mail: Skype: Address: SIP: Slack: Google:
Could include a QR code on the back side for the tech savvy (example file attached).

Logo Text

FXCH (optionally can add "The FX Clearing house")

Number of Pages Required

2 page

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Wordpress 4.5.2 compatible responsive homepage
• Our web engineer uses that Wordpress version. The homepage is a "long scroll" with most info in sections as most startups in Silicon valley.
• Additional pages: accessible via the navigation menu, based on 1 template that we would like you to design.

Should not have

• Cannot look like a retail (private investor) foreign exchange business offering! FXCH is strictly an institutional service, no cute banknote designs or graphics suggesting travel service etc.

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Files