Smart Logo Design to Cause Ordinary People to Rethink Personal Training!

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This customer received 92 logo designs from 35 designers. They chose this logo design from JACQUI as the winning design.
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Logo Design Brief
Rethink Personal Training is a one-one-one training studio based in Los Angeles, CA. We're in need of a logo design which captures the nature of our unique niche within the fitness industry.
Our goal for each client coming to train in this bright, yet intimate facility is for them to learn to make small, yet effective daily changes which will ultimately affect their overall health, energy, and attitude.
We do this by creating an environment which feels less like an intimidating big-box gym and more like an upscale home studio. Furthermore, our small team of professionals understand that offering interesting workouts and insightful advice in a fun and friendly atmosphere is the key to getting the best long-term results.
We would love to see smart logo designs that communicate a sense of life, vitality and growth. We aren't interested in seeing designs which include dumb-bells and/or or muscles.
Updates
I have just made this a committed design project. I didn't realize that I hadn't done this from the start. I like a lot of the designs I've seen so far; especially the 3 I remarked upon in the comments section. I hope I will get more submissions to choose from now that I have made this a committed project!
Added Monday, September 09, 2013
Project Deadline Extended
Reason: I have contacted 3 of the designers with changes I had hoped they could make. I'd love to see one last set of changes from the designer JACQUI. Those have been my favorite. If any of the other designers want to submit new designs, that was what I have been looking for.
Added Saturday, September 14, 2013
Target Market(s)
40-65 year old, business professionals and retirees.
Our clients will be college-educated with high-income.
Our clients are liberal, trendy and community-oriented.
Efficiency is a high-priority.
Industry/Entity Type
Training
Logo Text
Rethink Personal Training
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Clean, modern design
Should not have
- dumbbells, muscles, etc.
- not too busy of a design with too many fine details