Updated Branding

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This customer received 65 logo designs from 19 designers. They chose this logo design from BRANDMECHANIC as the winning design.

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Logo Design Brief

We want to update our current logo to include a "shield of sorts" like NHL shield or 1980 US Hockey team, with ASB initials in the middle overlapping similar to a Louis Vuitton LV over lap with "of AZ" tagged below. We want to incorporate this logo off to the side of our current logo or incorporate it into, since that is the national brand logo. The primary reason is to have a simple statement "logo" that we can use for embroidery on to sleeves of polo shirts hats, mugs etc and just use the tagline "putting the people back into the people business". This "shield" as we are in the financial services and insurance business needs to make a bold statement. We'd like to use the same coloring.

Target Market(s)

Age 65+

Industry/Entity Type

Financial Service

Logo Text

ASB of AZ


Logo styles of interest
Emblem Logo

Logo enclosed in a shape


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Existing color scheme
Nice to have
  • We would like for the additional "shield" or badge logo to work in conjunction with and without our existing logo.

Files
Download all files - 1.7 MB
JPG
Payments
1st place
US$160
Total
US$160

Project Deadline
24 Jun 2016 23:02:52 UTC
Language

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