• US$600

• 80 designs

• 26 designers

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T-shirt Design Brief

Our company Dot Vegas Inc., is the Registry for the new top level domain
.vegas. As part of our promotional program we are seeking an award winning design for a t-shirt that expresses the essence of owning a .vegas top level domain. To us it is not "What we are?" but "Who you are!" It is the people that buy and use our domain name that will determine how successful our brand is.

We want an edgy t-shirt design that captures the essence of the Vegas experience. We want to accomplish this by making both a verbal as well as graphic statement. On the back of the t-shirt we want printed, "UAR DOT VEGAS" in bold letters. On the front of the t-shirt we want printed, "IAM DOT VEGAS." in bold letters. However this lettering can not be generic. To our thinking the design has to be Tatto/ish/esque in nature. Cutting edge, a bit in you face but not out of your comfort zone. The essence of Vegas is in everyone. They bring it to the city but it resides in them wherever they are.

Our goal is to excite, grasp,share a message that is personal and compelling. The shirt will be given out as gifts as well as sold during the international launch o f the world wide .vegas launch.

Remember you are designing for the city of Las Vegas, a world class city, not some small town that no one has heard of.

Target Market(s)

individuals and businesses

Industry/Entity Type

Town

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have combination of graphics along with words. Perhaps incorporate the words into the design.

Nice to have

• leave it up to the artist

Should not have

• stock images