• US$160

• 58 designs

• 16 designers

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Logo Design Brief

We are Vir Magnus.
We aspire to become a lifestyle brand. A brand who communicates a Man's lifestyle of hard work, power, commitment, dedication, passion, conquest, manliness, strength. A lifestyle brand for men in search of excellence.

We intend to express this by showcasing the beautiful art of bodybuilding. Not the so called bodybuilding of today, but instead the bodybuilding of the Golden Era of Bodybuilding. The era of Steve Reeves, Dave Draper, Ed Corney, Serge Nubret.

I urge u to search those names and try to get inspired by looking at the physiques of those men. The Vir Magnus clothing brand intends to show models like them...to express magnificence, power, discipline, manliness. We wish for our brand logo to express the same.

For the name "Vir Magnus"...We admire very much the Pacioli typeface. We would love to see a version of the Pacioli typeface for our brand.

For the logo image take in consideration that we want it seperate from the name (Think Versace logo) . The logo must look like a coin and have as image the back pose of Dave Draper (as seen on the mood board, link below). Not the image itself of course, but an artistic representation of his back pose. Look at images below.

To inspire you I leave to this link of a mood board I've made.

MOOD BOARD:
http://www.gomoodboard.com/boards/ZgUSUEb_/share

Thank you very much for your attention. Exited to see all the great design ideas.

Target Market(s)

18-35 year old, goal oriented men in search of personal excellence. UPMARKET.

Industry/Entity Type

Fashion

Logo Text

Vir Magnus

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The back pose of Dave Draper inside a circle. Think about a golden coin. (Mood Board: http://www.gomoodboard.com/boards/ZgUSUEb_/share )

Nice to have

• Your interpretation of the Pacioli font. Your own personal take on that typeface.

Should not have

• No color.

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Files

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