Christmas Card Design Project

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This customer received 14 card designs from 11 designers. They chose this card design from Vanessa as the winning design.
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Card Design Brief
Solutionists need a Christmas Card designed that we can send to our clients.
Solutionists specialise in delivering ecommerce solutions to the Fashion segment – with many of our clients being leading fashion labels within New Zealand and Australia.
Our company is a relatively small company(13-15 people) and we deal with most of our clients on a daily basis and have formed a close relationships with them.
Fashion clients are very conscious of design, making it important that our card design is very cool, on trend, classy and edgy, as opposed to naff, IT based or cheesy. The card designs main purpose is to appeal to this design/fashion based crowd, and it is essential that is achieves this. It may not even be necessary to incorporate Christmas elements if they conflict with this purpose.
In general we don’t want to incorporate any “IT like elements”, we would rather go with either something very cool, on trend, classy and edgy or something fun, clever and exiting but not both. Feel free to ask us for any additional information/files
The main focus should be on the cover. The inside can be used for any additional “design surprises” or to execute any other clever ideas. The logo can also be used inside only.
We are planning to have the card signed by every member of our team .
We don’t want to see snow themes (We are in southern hemisphere and Xmas here is in summer)
We don’t really want to see any IT, technology themes.
The card size must be 281x595 pixels (or 99 by 210 mm) when folded and 561 X 595 pixels (or 210X198mm) unfolded.
Industry/Entity Type
Fashion
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- We don’t want to see snow themes (We are in southern hemisphere and Xmas here is in summer)
We don’t really want to see any IT, technology themes.