• A$160

• 122 designs

• 40 designers

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Logo Design Brief

Essentially I would like a Logo which is both slightly abstract and catches the attention of passers-by. The Shop name is "SEGARRR!!!...". It is a Juice Bar selling fresh juices and also a range of dynamic multi-gender casual clothing in eye-catching prints and colours as well as a range of exclusive accessories. The shop is based in Bali, Indonesia close to the beach.

The word "Segar" is an Indonesian word meaning Fresh or Refreshing in relation to a whole range of sensations of the senses particularly to the sight and skin (for example it can conjure up an exhilarating plunge into a waterfall in the midst of extreme tropical heat...) The addition of the additional "RR" in the word in the logo adds emphasis to the word (ie "Extremely/Totally").

So the logo should give a feel of Fresh and Eye-Catching. The colours used in the shop are vibrant Lime, Orange, Red and Yellow basically referencing fruit colours for the Juice Bar. So they could also be referenced in the logo...although it could also be a focus on sky blues and ocean blues and greens to give an alternative effect...The design of shop itself merges a range of themes but has an underlying element of a beach scene with a sand covered floor and a sky blue ceiling.

The logo could also include water droplets, etc if this added to the depiction of a refreshing look.

Target Market(s)

International and domestic tourists to a beach area.

Industry/Entity Type

Fashion

Logo Text

Segarrr!!!... or SEGARRR!!!...

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Should be funky, eye catching, and refreshing.

Nice to have

• Could incorporate bright fruit colours (Lime Green, Orange, Red, Yellow) used in the shop or alternatively sky blue and ocean green to convey a refreshing ocean look.

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Files

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