International Essential Oil Distributor Needs a Personal Brand Design

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Contest winning design

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This customer received 75 logo designs from 26 designers. They chose this logo design from bkoranda as the winning design.

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Logo Design Brief

When I look at someone, I look for the gift inside them that's unique to who they are. It's my passion to help them discover what that gift is, and then to share that with the world. Ever since I was a little girl, I'd see an image of a beautiful gift-wrapped present inside each person's heart. And there'd be a question mark hovering over the present- that question mark enticed my curiosity to discover what made that person unique and what they could contribute to the world.

I engage and empower people on this meaningful adventure of self-discovery through the power of pure and potent essential oils. I connect them with the BEST version of themselves...and do so joyfully. My name is also Joy. Hence the brand name 'u2U with Joy.'

The lower case 'u' represents the person they may view themselves as being. The uppercase 'U' represents the best and greatest version of themselves that they usually have not begun viewing themselves as being! My passion is connecting the two together- u2U. And my business is showing them how they can use essential oils to make that connection and continue to experience a life of ever increasing abundance and joy.

The final design should convey be elegant and simple. It should convey the connection people have between who they are and who they can truly become. And that they have a gift inside of them waiting to be discovered and shared.

Here is an example of someone who's integrated their personal brand and name into their logo:

http://www.foodalchemy.com.au/

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Updates

Aloha everyone, thanks for your submissions and creativity...some of your designs have been truly inspiring!! I just edited the design brief with more specifics of what I'm looking for so that you can be more likely to win the submission. Good luck and I am excited to see how you can help me articulate my logo vision. Thanks for your creativity and passion.
Added Sunday, June 5, 2016

Project Deadline Extended
Reason: refining desired logo elements
Added Friday, June 17, 2016

Target Market(s)

women in their 30's-50's with established careers and disposable income who are highly networked and influential within their networks, are oriented towards making a difference in the world and are the 'movers and shakers' who make things happen

Industry/Entity Type

Health And Wellness

Logo Text

u2U with Joy


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • -'u2U with Joy' text incorporated into the logo
  • - the name 'Joy' should be in a script font to look like a signature...and angled so that it goes across the lower right corner of the uppercase U
  • - first 'u' needs to be lowercase, second 'U' needs to be Uppercase
  • - the letters in 'u2U' should be overlapping each other to represent the connection between u and U
  • - logo needs to reflect the concept of koshas- one meditating woman with 5 layers...
  • - at center of the innermost human is a heart that is open and radiating light...the heart looks like it was a wrapped gift that opened up to reveal all the gifts/flowers/love BURSTING out from within...this is the most important, and beautiful and eye-catching part of the logo. the idea is to emphasize that each one of us has a beautiful gift to offer, that is unique to us...and that when we share our unique gift it blesses all those around us
  • - white background so that the logo looks clean and clear on white background web pages
Nice to have
  • - would like for the meditating woman to be a silhouette so that emphasis can be given to her heart area
  • -would like to see how it looks with a shadow underneath her...and the 'u2U with Joy' words positioned under her in the shadow part
Should not have
  • clutter, too much detail/noise

Files
Download all files - 4.7 MB
Payments
1st place
US$160
Total
US$160

Project Deadline
25 Jun 2016 05:50:07 UTC
Language

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