• A$300

• 102 designs

• 25 designers

---

Logo Design Brief

We require a logo design for new branding and renaming of our company which supplies and installs tactile ground surface indicators, safety stair nosing's, rubber wheels stops, speed humps and skate deterrents to new and existing commercial and retail buildings, public areas, hospitals, airports, rail stations, schools and universities.
Our core business is the supply and installation of tactile ground surface indicators.
I'll explain what these are to fully understand what our core product is used for.

Tactile Indicator's provide tactile cues to assist people who are blind or visually impaired with their orientation. Tactile Indicators are installed to provide guidance and/or warning of an obstruction or hazard in the built environment. An example of where tactile indicators might be installed is at the approach of a pedestrian crossing at a roadway. The individual will detect the tactile indicators with either a cane or underfoot which will indicate that they need to stop walking in order to determine the correct response, which in this case would be to stop and wait for the traffic to stop before proceeding.

Target Market(s)

Architects, commercial builders, local and state government, main roads, mining and industrial.

Industry/Entity Type

Construction

Contact Information for Business Card

One side to have Logo (Business Name) including "Architectural Solutions"
Name, title and contact details of individual.
Back side to list services as follows:
www.tacguide.com.au
Supply and Installation Service
Tactile Indicators
Safety Stair Nosing
Braille Signage
Rubber Wheel Stops
Speed Humps
Skate Deterrents

Logo Text

TacGuide

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• - Design must be reflective of our core business - Tactile Indicator supply and installation.
• - Timeless design.
• - Design will be used for branding of materials.
• - Clear crisp symbolism which will be incorporated in our signage, business cards, fleet vehicles and web design.
• - Logo design which is usable in different formats and sizes - vector format
• - Logo and colour scheme must stand out when used on fleet vehicles. Most of our marketing comes from our fleet vehicles with clients seeing our vehicles on construction jobs nearby their jobs and enquiring about our services. The vehicles would have the logo/business name contact details with pictures of the actual products we install. We are in a niche market with most of the work performed at the last stage of the project and the client often organising these works at the last minute.
• - Must portray quality but not expensive

Nice to have

• I'm happy to see what you come up with as far as colour scheme goes.
• Yellow is strongly associated with safety in our sector.
• Yellow and white or black may work.
• Our competitors have the following combinations of colours:
• red, white, black
• orange, grey, white
• blue, white
• -Pictoral or Abstract logo
• - I have included photos of products and brochures from one of our partners for reference.
• - May incorporate the words "Architectural Solutions" for all print and web material to be clear on type of service etc.

Should not have

• - Must not be on trend design or date quickly.

---

Files

Download all files - 5.5 MB