• NZ$160

• 162 designs

• 41 designers

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Logo Design Brief

Leonard Construction – Creating Quality Spaces

We are a husband / wife - builder / architectural designer team who run a small residential design – build company, we do alterations, renovations, extensions, re-clads and new builds – pretty much anything to add value to clients homes – and we cover it all, from inception of the project to handover of the keys. We try and do this through a transparent and efficient process – giving clients more certainty in the process. This is in our blood Adam is a 3rd generation builder, and I am a 2nd generation Architectural Designer and we have Adams brother working as a builder for us too.

See more about us here – www.leonardconstruction.nz

We feel due to the business name having Construction in it (which we don’t want to change) and a logo that doesn’t incorporate anything that resembles a house our brand leaves people often thinking that we are a commercial building company rather than residential.

Most design – build companies are much larger than us and therefore they are not as personal or can offer the level of service that we can.

So we are looking for a logo that is punchy, different to your regular - building company name with a roof over it– but still references houses, reliable and trustworthy and with a quality logo it will yell we are a quality design-build team!

Target Market(s)

Our target market is 30-45 year old professional couples with young families looking to add value to their home.

Industry/Entity Type

Residential Construction

Logo Text

Leonard Construction

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Something that references houses but subtly.
• We do currently like our colour palette of the blues (see current colours below) with black and white! We need a logo that can be reversed to go on a white background or a black/dark blue background for different places we utilise the logo.
• Colours (RGB)
• LCL Blue: 0,88,166
• LCL Light Blue Contrast: 220, 237, 252
• LCL Dark Blue Contrast: 16, 62, 94

Nice to have

• Perhaps referencing to our family history in the industry.

Should not have

• Should not be our business name with a roof over it - we are after something abit more creative than that - seeing we have the design side to our business as well

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