Logo for WiSA WiFi Audio: A distinctive variation from our first generation logo.
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This customer received 122 logo designs from 52 designers. They chose this logo design from OWL as the winning design.
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Logo Design Brief
We are a company that manages the development of audio standards for wireless home theater, and certifies that components comply with those standards.
We have a first generation logo that is in place and working. It does not use WiFi. I have attached a sheet that shows how it is used in a spec sheet -- it is similar in ads or on the product box.
Our next generation will be WiFi-based wireless. The WiFi-based new generation will be in apps as well as products.
The Design Guide we have submitted shows the original logo, plus:
1. Some variations we played with as ideas. (You can see why we need to hire a professional.)
2. We need to keep the WiSA name as the prominent element.
3. The new logo wants to use WiFi imagery. We show two of the many WiFi symbols in use. We lean toward the rainbow; it seems to integrate better.
4. The new tagline will be WiFi Audio
Target Market(s)
Buyers of home theater systems.
Industry/Entity Type
It Company
Logo Text
WiSA (our name, main element). Tagline is: WiFi Audio
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our WiSA name, prominent.
- Graphics that indicate WiFi.
- Tagline (WiFi Audio).
- Applicable to App Icon.
Nice to have
- We have submitted a design guide that shows our attempts at working through the structural issues. We want bright graphic thought to turn those into a working logo.