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LOGO, comparison shopping website for insurance
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This customer received 85 logo designs from 16 designers. They chose this logo design from Robby SC as the winning design.
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€150
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85 designs
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16 designers
Logo Design Brief
ii- SigortaMart.com is a new web startup based in Turkey and targeting Turkish market. We're currently in the process of developing an online web platform where products of over 20 insurers in Turkey could be bought with comparison shopping experience. Customer can search and get customized online quote for their car, home, health and life insurance needs from over 20 insurance providers in Turkey and they can also purchase their policy easily and quickly.
i- SigortaMart is composed of two words, "Sigorta" and "Mart" . "Sigorta"is a turkish word that means "Insurance" and "Mart" is english and means "market". So it means "Insurance Market".
iii- Our value propositions are
a. they can find the "best price" among the widest choice of insurers (Best Price Guarantee)
b. Quote and purchase process are "Easy", "Quick" and "convenient".
Best Price is "En iyi fiyat" in Turkish, Easy is "Kolay" and Fast is "Hızlı" inTurkish. So Turkish words should be used
iv- The logo should reflect above themes ( variety of choices from different insurers as it's marketplace, best price, easy, quick and convenient) together with"trust" and "simplicity" as this is an insurance business. It should give "young-to-middle age, smart, lean and dynamic" personality.
v- There're similar web platforms in UK (confused.com, comparethemarket.com) . But their logos are boring and web sites are very cluttered.
If you feel that there're a lot of message that I try to convey with the logo, I'm open to reduce them based on your recommendations as well.
thank you
Updates
Project Deadline Extended
Reason: I need some time to receive feedback from the customers
Added Tuesday, September 03, 2013
Project Deadline Extended
Reason: not decided yet. needs improvement to designs based on user feedback
Added Sunday, September 08, 2013
Project Deadline Extended
Reason: haven't decided as logo is not complete
Added Tuesday, September 17, 2013
Thank you very much for your design alternatives. But I need an icon that conveys "EASY and QUICK shopping experience" . This is our differntiation with the competition. We improved user experience and shopping steps of insurance policy purchase. The icon should call the customer for an action. Lİke a
Added Tuesday, September 24, 2013
Target Market(s)
All auto insurance buyers in Turkey between 25-45 of age, living in urban areas, white collar workers. Most of buyers are MALE,
Industry/Entity Type
Life Insurance
Logo Text
SigortaMart.com
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo should reflect , a " market place" of insurance where people can see all options of prices for the policy, simplicity, dynamic, smart