• A$461

• 38 designs

• 12 designers

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Infographic Design Brief

Design a striking infographic to share online and raise awareness of the Ration Challenge.

This is a charity project that raises funds to provide refugees with the food, medicine and support they need to survive.

Your design should include the text and ingredients outlined below.

The infographic should be a strong visual statement that’s easy to share on social media such as Instagram, Twitter and Facebook.

The headline, ingredients and call to action 'Take the Act Peace Ration Challenge, June 19-25'


Text:
Headline: “Could you live on this much food for 1 week?”
Rice 1920g
Flour 400g
Lentils 170g
Dried chick peas 85g
Tinned sardines 125g
Tinned kidney beans 400g
Vegetable Oil 300ml

Take the Act for Peace Ration Challenge, June 19-25
Sign up at www.rationchallenge.org.au
(this section with the web address needs to be very clear and easy to see in the graphic)

Footer text - note this section should not dominate, it's a teriary section of the design.
(1) Act for Peace / Ration Challenge logo
(2) Design by DesignCrowd (logo attached)

This copy needs to appear somewhere (very small) “The international aid agency of the National Council of Churches. ABN 64 493 941 795”

Technical spec:
Imagery: photos are permitted; custom illustrations encouraged!
Size: maximum 1080x1080px
File size smaller than 5 MB
Colour ratios: Blue and White (80%), tertiary is red; see guide for more details

If the main image is full bleed you can stick headline copy, logos etc on top of it. Put body copy on a grunge brush.

If the images are not full bleed, use a blue background image (rice bag or paper) for the background. Put all the images in a frame. And fasten them on with a fastener (e.g. staple). Make the proportions of the frames / backgrounds / fasteners look realistic.

If the images are not full bleed, use a blue background image (rice bag or paper) for the background. Put all the images in a frame. And fasten them on with a fastener (e.g. staple). Make the proportions of the frames / backgrounds / fasteners look realistic.

Logo:
Use the Ration Challenge stamp (larger) and Act for Peace logo (smaller) on everything. Unless it’s on a plain white background use the sicker version of the AfP logo.

Typography:
Veneer 2 for headlines
Caecelia is for body copy in print / on posters / on images put headline and body copy on a grunge brush
Remington Noiseless - use sparingly for personality elements, not for body copy

Pls read the Ration Challenge Visual identity guidelines attached

Background:
From the organizers: "The numbers of refugees are hard to get your head around. And that’s why you taking this challenge is so important.

By putting yourself in the shoes of just one refugee, for just one week, you’re helping to communicate the suffering caused by this crisis on a human level. At a level we, and those around us, can actually understand."

Extra assets:

Frames and fasteners and other assets can be found here: https://app.box.com/s/7u2ajwp7hjigagpcsncg4ujl054s8dqz

Industry/Entity Type

Charity

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Refer to the attached visual design guidelines pdf got the colour ratios

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Files

Download all files - 56.4 MB