• US$400

• 26 designs

• 6 designers

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Packaging Design Brief

Create a package insert for sample packs to be given away at industry trade show. The new product is an innovative automotive bumper protection system that is being introduced at a major trade show.

Bumperskinz (www.bumperskinz.biz) is a peel and stick clear film system that protects automobile bumpers from nicks, scratches, scrapes and scuffs. Our company is planning to sell the product to owners / operators of automated car wash businesses who will apply the product to car bumpers at the end of their normal wash cycle.

This package insert will be for sample packs that we will give away to car wash owners / operators at our trade show booth to encourage them to try the system on their own. The sample package (not for resale) includes 3 Bumperskinz in a roll that is one inch in diameter and 5 inches high, one squeegee applicator (3 inch x 4 inch), and one 2 ounce bottle of spray lubricant ( 1 1/4 inch in diameter x 5 inches high). These contents will be contained in a clear plastic clamshell package. The insert is approximately 4 inches wide by 6 inches tall.

The face of the insert will not be obstructed by the package contents. it needs to contain the product logo (we will provide) and some attractive artwork showing the product in place on a car bumper - this needs to illustrate that the product is virtually invisible (except perhaps for a sparkle of sunlight off its highly polished surface) and does not change the appearance of the vehicle. The face of the insert will also require text indicating that product application helps them differentiate their car wash from the competition, is quick and easy without capital expense or staff training, can be done in a matter of seconds without disrupting the normal car wash process, preserves the appearance and resale value of the owner's vehicle, that the product is removable, the product is engineered to last up to one year, and that providing this bumper protection system can dramatically increase profits per transaction. Finally, our company contact information will also need to be included.

the back of the package insert will be obstructed partially by package contents but that does not affect insert design. the back of the insert merely needs to print application instructions (in black and white) which we will provide.

Target Market(s)

Owners / operators of automated car wash businesses located primarily in metropolitan areas.

Industry/Entity Type

Automotive

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• artwork must clearly indicate the product is applied to the flat surface of an automobile bumper while at the same time prominently featuring the product logo (we actually do print the logo design in one corner of the product itself).

Nice to have

• artwork that indicates the product is crystal clear and enhances the shine of the vehicle paint.

Should not have

• artwork should not suggest product is applied to bumper sections with dramatic or complex curves

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Files

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