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Logo Design Project
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This customer received 52 logo designs from 17 designers. They chose this logo design from Krearts as the winning design.
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US$400
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52 designs
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17 designers
Logo Design Brief
Who we Are
Baby & Me isn’t just a baby store:
It’s a place a new parent and grandparents can get the information they need. When stocking a nursery, the choices can be overwhelming. Our goal is to make your job a whole lot easier — not by offering everything out there, but by offering the best of everything out there. We’ve done the homework for you.
You’ll find all your must have baby and mommy items, to include only the most stylish, healthy, practical and innovative products available — from fun, bright bedding and furniture to gear, toys, baby care, maternity, and more.
What is the project?
We are growing the store and adding a 3yr+ toy and gift store next door and keeping our under 3yr toys in the main store. This toy store will be built on the same values as Baby & Me by selling only the most healthy, stylish, innovative and educational toys that are the best of the best; backed by an amazingly staff that is knowledgeable on every product in the store. This store will be connected to the main store and will have to be in harmony, yet be set apart. The older kids need to feel they aren't in a Baby Store, but a toy store full of surprises and fun.
We will sell very few electronics. Our product range will be similar to http://www.kiddingaroundtoys.com/
Updates
Added Saturday, August 24, 2013
Krearts has a clear lead, so far. Very creative and makes you think you are going to have fun in the store. Our clients are the Mom's, Dads, Grandparents AND THE KIDS. We are going for something exciting for the 5-10yrs age group. Big colors. Big design. Clearly focusing on Toys. Being clearly noticed as a toy store or at least something that the kids want to know more and ask their parents to stop. We have 150,00-300,000 cars driving by each day. How can you make them beg their parents to stop at our store?
Added Saturday, August 24, 2013
Thank you for all your submissions! There has been some good work. I will be eliminating all designs other than the one that is in the lead. Please only submit designs after looking at the eliminated designs. If your design isn't that fun, don't waste your time.
Added Monday, August 26, 2013
Target Market(s)
Parents and Grandparents that are with University degrees and a household income of $70k+.
Industry/Entity Type
Toy Store
Logo Text
Bam Toys, "Your Local Toy Store"
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Name of the store: BAM Toys & Gifts
Focus on: TOYS
Logo requirements:
Recognizable by highway traffic as a toy store to draw traffic.
The word Toy must be prominent unless the Logo is self explanatory.
Colors Cannot clash with the Baby & Me Logo and needs to be seen as a different store.
Nice to have
- Fit into a circle if possible, but not a must.
Signify classic, safe and educational.
Should not have
- Should not look like it is the same store as Baby & Me. See LOGO.
