Logo design - The Little Design Helper

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This customer received 108 logo designs from 41 designers. They chose this logo design from Alexia Pearl as the winning design.
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Logo Design Brief
UPDATE: I'm getting submissions that are too similar to current logo of the business. I'm looking for a character or icon that goes with branding that we already have - not just the current logo redrawn. Many thanks!
ORIGINAL BRIEF:
We need a logo design for a new service we are offering in our business. The current business is called "The Little Design Corner" and is an interior design and styling business. The new offering is a membership site that will offer entry level access to professional interior design and styling advice 24/7. The logo needs to tie in with the branding of our current business - so using the same colours (black, white and yellow #fccf00). I am looking for a play on the use of the current logo - perhaps that hand drawn - with an icon that represents the little design 'helper'. Please see the current logo attached and it would be good to also check out our current website www.thelittledesigncorner.com to get an idea of our aesthetic. Our target market are women between about 25-50. I want the design to have the same aesthetic as our current branding but represent a more fun, down to earth and quirky vibe. I was thinking about maybe the current square part of our logo represented by 'hand' and then a hand drawn kind of figure of some sort. Please contact me with any points of clarification about the brief. Thank you for your help!
Target Market(s)
Women between 25-50. Mostly mothers. They like instagram/pinterest and like scandinavian type design - or on trend design.
Industry/Entity Type
Business
Logo Text
The Little Design Helper
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The same colours as the current business - The Little Design Corner (see logo I included) - the yellow is #fccf00
- Tie back to our other branding
- Have the same aesthetic as our current branding/website
- Be fun, quirky, perhaps hand drawn look for the icon (the helper)
- Include the words "The Little Design Helper
- I am looking for a logo that will work well in a square shape and I also would like a facivon to go with it please.
Nice to have
- An icon or character - something fun and quirky that represents the 'helper'
Should not have
- Be old fashioned
- No script fonts