Allied Health business card / Logo update.

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This customer received 66 business card designs from 11 designers. They chose this business card design from JK18 as the winning design.
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Update/revitalise our logo and business cards. The logo needs to be suitable not only for business cards but stationary, website and clothing as well.
We have had the same hand logo for 16 years and have a strong brand name with this. One idea, however, was to base the idea around the similarities between the spine and bamboo. I will attach some images.
We are uncertain with colour. Initially, we thought earthy greens and greys/charcoal. However, we would also consider blue/charcoal combination.
I have attached our existing logo and this is our website. http://www.coastlinechiropractic.com.au
Target Market(s)
General public
This is the only card
Industry/Entity Type
Health Care
Contact Information for Business Card
Coastline Chiropractic Centre
19 Ocean Drive (Cnr Ackroyd St and Ocean Dr) Port Macquarie
2/42 Cameron St Wauchope
phone: 02 6583 9393
email: info@coastlinechiropractic.com.au
web: coastlinechiropractic.com.au
Darren J. Gray
Cert. Rehab Therapist
Chiropractor
BSc(Syd)., MChirop(Mac)., MClinRehabNeuro(Flin)
MCAA, MAAFN, VEDA
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Company name, Professional name with qualifications
- Contact details.