Modern Logo for a Ballet academy and company

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This customer received 235 logo designs from 70 designers. They chose this logo design from S. Bala as the winning design.

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Logo Design Brief

Update on 28 Jan 2014.

For inspiration please look at logos of famous ballet schools/dance companies like New York City Ballet, English National Ballet, Royal Birmingham Ballet, San Francisco Ballet, the Australian National Ballet etc. Our aim is to be Asia's best ballet school and dance company. Please also do not follow any color scheme or typeface from www.thelewisfoundation.org.
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The Lewis Foundation of Classical Ballet (TLFCB) was Founded formally in 2006 by Yana Lewis , an AISTD.Dip. teacher with over 30 years of teaching experience in Ballet, Jazz and Iyengar Yoga. We are a premier ballet academy and company in India growing strongly.

We need a new age/modern young and fresh logo which takes nanoseconds to grasp and comprehend and elucidates our professional and high quality of service (teaching), integrity and genuine passion towards the performing art form ie. Ballet.

We have a tagline of "shaping the future through dance" but that is open to debate and discussion.

Please visit our website www.thelewisfoundation.org for more information .The website is also scheduled for an upgrade once the logo is finalized.

Info Icon
Updates

Please go through design specifications in detail before proposing the design. The logo should be modern and new age.
Added Thursday, December 26, 2013

Project Deadline Extended
Reason: Despite clearly mentioning no silos with ballet figures, shoes etc, majority of the designs received did contain silos. The Lewis Foundation of Classical Ballet vision is to be one of Asia's best ballet school. The logo design has to be new age, modern and elitist and should embody characteristics of Ballet dance. Regards, Devang - The Lewis Foundation of Classical Ballet
Added Monday, January 06, 2014

Project Deadline Extended
Reason: to allow some high quality designs to come
Added Saturday, January 18, 2014

Project Deadline Extended
Reason: We haven't quite struck a chord with the designs received so far. Most of the submissions did not follow the design brief.
Added Monday, January 27, 2014

We have made this project committed. We are hoping to get higher quality designs following the design brief. Please get in touch with us if you have any questions. Our goal is to be Asia's top ballet company and school. The design has to be modern and should look fresh and apt even in 2024.
Added Monday, January 27, 2014

Update on 28 Jan 2014.

For inspiration please look at logos of famous ballet schools/dance companies like New York City Ballet, English National Ballet, Royal Birmingham Ballet, San Francisco Ballet, the Australian National Ballet etc. Our aim is to be Asia's best ballet school and dance company. Please also do not follow any color scheme or typeface from www.thelewisfoundation.org. 

Added Tuesday, January 28, 2014

Project Deadline Extended
Added Wednesday, February 05, 2014

Project Deadline Extended
Reason: Most of the designs received were very basic and we are expecting matured, high quality creative from this medium.
Added Sunday, February 16, 2014

Project Deadline Extended
Added Monday, March 03, 2014

Project Deadline Extended
Added Sunday, March 16, 2014

Project Deadline Extended
Added Saturday, March 22, 2014

Project Deadline Extended
Added Wednesday, March 26, 2014

Target Market(s)

students or future students, their parents who are the key decision makers, dancers, other art organizations, patrons and donors

Industry/Entity Type

Performing Art

Logo Text

The Lewis Foundation of Classical Ballet


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • should be modern, classy, premier, fresh

    should be easy to recognize anywhere

    should elicit our professional and high quality of service (teaching), integrity and genuine passion towards the performing art form ie. Ballet.

    should be clearly identifiable and visible and reproducable even on merchandise like t-shirts and leotards.

    could be color but if required it should be able to adapt easily to a black and white version and clearly visible on any document or merchandise
Should not have
  • complicated features that are not easy to identify without a detailed explanation

    should not have cliched use of ballerina figurines or silhouettes . we are past that era now.
Payments
1st place
US$200
Total
US$200

Project Deadline
29 Mar 2014 03:22:07 UTC
Language

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