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Luxury Lifesyle Management Logo Design Project
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This customer received 106 logo designs from 23 designers. They chose this logo design from L'Anonyme as the winning design.
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£150
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106 designs
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23 designers
Logo Design Brief
About us and services: Lifestyle is a new B2C concierge service providing wide range of services throughout the UK including: lifestyle management, luxury 5* deluxe accommodation, private executive transportation, individual tours, fine dining, business-class air tickets etc.
Our clientele are high-worth Russian-speaking individuals based in the UK and Russia.
Basic logo requirements:
1. Logo will need to be a luxury logo aimed at the wealthiest clients, therefore, multi-coloured, unstructured logos will not be accepted;
2. The colour scheme we are looking at is monochromic, e.g. white/dark grey, or white/black
3. We are looking to have all three letters B-S-I clearly visible in a centrepiece. The original idea was to join these three letters in a monogram, being placed in a circle. An elegant/luxurious font, e.g. similar to Edwardian script ITC to be used.
4. The company name is BSI Lifestyle, with BSI in centre-piece and Lifestyle below or aside. Straight and classical font of Lifestyle must contrast to sophisticated font used in centre-piece part of a logo.
5. After final agreement, we will need to have a set of logos that can be used on both dark and white backgrounds.
Example similar companies’ logos we like:
Competitor We like
www.insignia.co Monochromic, laconic logo
www.ashtonroseconcierge.co.uk Monochromic colours, exquisite centrepiece, classical font used for a company name
http://www.bonvivant.co.uk Encircled abbreviation, monochromic colours, classical font
http://www.logodesignworks.com/wp-content/uploads/2013/06/sonja-dee-luxury-logo-design%20(1).jpg Sophisticated abbreviation, monochromic colours classical font used for the company name
Note to designer:
We will need to have logos available on white and black backgrounds and in the following formats:
.EPS / .PDF / .PNG
Kindly note that no reference to Russian symbols/colors/anything is required, we are looking for a universal logo.
Thank you for your participation and we will be happy to answer any questions you may have.
Regards, BSI UK team
Updates
Dear designers,
Thank you very much for your submissions! We have seen a few great designs, however we would like to give you a little bit more information, so you're able to refine some of the versions you have submitted and we are hoping that this may help you to generate additional ideas.
We can see now that we would like our logo to have the following qualities:
- it has to be horizontal;
- i has to be linear;
- some graphics are accepted within the centerpiece, but of course please remember that we would like it to be luxury
- you have received quite a few logos that were very strong (fonts were very bold and large), we would like to have something more on the feminine side, almost fragile, however not girly.
- kindlly note that on this occasion we would not consider logos that are characted or abstract logos
If you have any questions please let us know.
Kind regards,
Alexandra
Added Friday, August 23, 2013
Industry/Entity Type
Business
Logo Text
BSI Lifestyle
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.