• A$400

• 190 designs

• 82 designers

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Logo Design Brief

We need a logo for our new brand Solardarity.
Solardarity is about changing the world one solar light bulb at a time. There are 2 billion people in the world without access to electricity, many of which use fuel based kerosene lamps for illumination at night. Our solar light bulbs are the perfect replacement for kerosene lamps. The program to raise funds to do this is Solardarity.

Solardarity is a play on the word 'solidarity' which means people joined by a common cause. In this case, changing the world using solar light bulbs.

See the solar light bulbs here:
http://www.solargods.com.au/solar-shop/nokero-solar-light-bulbs/

The final design should by modern, simple, cutting edge and communicate 'solardarity' amongst our supporters. Words that spring to mind when I think of the brand personality:

- Modern
- Stylish
- Minimalist
- Empowering
- Humanitarian
- Eco friendly
- Youthful
- Fresh
- Passionate

Business Value Words - empowerment, change, passion, energy, enthusiasm, people power, solidarity.

Target marked is people both men and women between 25 and 45 years old predominantly. So the logo needs to resonate with this age demographic.

I dont have any restrictions on colour schemes, so let your creative mind wonder.

Target Market(s)

Eco savvy consumers, 25-45yr old, who want to be part of a 'tribe' to do good.

Industry/Entity Type

Business

Logo Text

Solardarity