Refresh
Sweet Hot Treat Candy Makes UK Debut! Bigger Better Flavor comes to UK.
Want to win a job like this?
This customer received 40 logo designs from 9 designers. They chose this logo design from Tahib AH as the winning design.
Join for free Find Design Jobs
-
US$160
-
40 designs
-
9 designers
Logo Design Brief
A special treat where people in the UK can enjoy a taste of Texas where the taste is bigger and better. We have two tastes, one is the regular praline which is the Texas version that is soft and chewy and then the spicy version that is not hot but has an "afterglow" that warms your throat and mouth just enough to let you know there was something special in that sweet treat. I need something that shows it is from Texas and that this sweet treat has heat but not that scares the person as it is very subtle.
Updates
I wrote 2 campaigns and here was the other one that has some details that may give more info about the product. I also wondered if a label could be made with 2 functions or if I( would need to do an entire additional campaign for a related logo.. I am referring to the fact that I have a traditional sweet praline and then I have the one with a little spice to it. I would need to differentiate them in some way if possible. Any suggestions would be great if they could be distinguished somehow.My earlier campaign letter is below. Thanks for your help in this matter and for using your creative skills to helps us that are less gifted in this area."I need a logo for my Praline/candy brought to the UK. (A TASTE OF TEXAS) Not only is this a great tasting candy that is popular in the Southern States, we have the traditional praline and then one with a kick, or afterglow as some say it. After you swallow, you throat and mouth will fill warm from the spices, not hot but warm. The UK loves Texas stuff and this treat brings great taste with a kick of spicy flavor." Added Friday, May 6, 2016
Target Market(s)
We have been surprised to see all the people of the UK love things from the US and especially from Texas. They want to try these cultural items and those who have tried these pralines have asked that we make more and are wiling to buy them. We are looking to put them in counter service Mexican or Barbecue restaurants. Those who attend visit these eating establishments such as Tortillas, Texas Joe's, Nando's or Chipolte are those we are trying to reach. When people eat Mexican food high in fat, they crave something sweet. This treat is a perfect solution to that meal. Usually younger people or people who prefer counter service.
Logo Text
A Taste of Texas is logo (where flavor is bigger and better, subtitle if it works well)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I need something that lets them know it is a Texas Treat. I also considered the name SweetHeatTreats to let them know that some have a kick but decided against it as many fear it being HOT or very spicy and it is not that treat. I went with the Texas treat and if it could say it has an afterglow of warmth or touch of spice that would be great. Need something that grabs attention but does not say HOT OR FIRE or make people worried if they are not into spicy items.
Nice to have
- Texas related, sweets related, touch of spice...
Should not have
- Something that makes them think it is VERY HOT