• £120

• 114 designs

• 37 designers

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Logo Design Brief

I need a beautiful, stylish, unusual logo for my new floristry business, based in England. The business name is 'Liberty Lane Flowers'. I have a mid-high end client base and focus on wedding and event flowers, as well as bouquet, installation and arrangement design. I also run workshops and classes.

I have an eclectic, whimsical style and do not favour the traditional 'rules' of floristry. I create thoughtful floral designs for important life events which my clients want to capture. I believe that flowers inspire memories so I in turn am inspired by nostalgia and history. I am also inspired by travel and foreign culture, (when it comes to history, fabrics, textures) but I am firmly rooted in 'old England'.

I need the design to be suitable for all of my branding including website and business cards, and it needs to be possible to be embossed and/or foiled.

I have created a mood board and also two Pinterest boards to help you, which I will link below. The first is a collection of branding logos, ideas, inspiration and styles that I particularly like. The second is a selection of my work to give you an idea of my style.

Here are a few things I particularly love which may inspire you but don't necessarily need to be included. I don't even need a floral aspect to the logo but will leave it all in your capable hands!

- pen & ink/hand-drawn illustrations
- wildflowers
- Dog roses, Peonies, Astilbe, Ranunculus, Sweet Peas, Dahlias, Jasmine
- botanical and floral school diagrams
- Farrow & Ball Stiffkey Blue and Inchyra Blue
- Farrow & Ball Manor House Grey
- watercolour/abstract paintings
- wax seals
- intricate carvings/beading
- ribbons, lace, different textures

Pinterest Boards:
Branding inspiration: https://www.pinterest.com/jennie7987/branding/

My Work:
https://www.pinterest.com/jennie7987/liberty-lane-my-creations/

Target Market(s)

Mid-high end professionals, disposable income, recently engaged, married.

Industry/Entity Type

Florist

Logo Text

Liberty Lane Flowers

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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