Fishtown Brewpub logo design- a new brewpub in philadelphia

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Logo Design Brief
I need a logo for a new bar in Philadelphia, located in a neighborhood called Fishtown....The attached picture is the unofficial neighborhood logo....There is NO FISHING anymore in fishtown, The "fish" in fishtown refers to the american shad, a fish that was once caught in the area.....The neighborhood has an industrial past and the brewpub will be located in a recently renovated factory.....The bar will brew its own beer in the basement... ... It will have a upscale rustic decor ... I am looking for a logo to put on a sign, menu, merchandise, etc.... I would like something that is distincitive...
Target Market(s)
general but the neighborhood is 25-35 yr old
Logo Text
Fishtown Brewpub
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- I am looking for more of an abstract picture of fish in the logo.... anything to realistic doesn't fit with the style of the pub.... more urban, less marina or fishing logo
Should not have
- I don't want any FB initials designs.... It makes me think of FaceBook, for good or bad.... no beer mugs....no anchors or fishing hooks