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Benchmark DP
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This customer received 72 logo designs from 17 designers. They chose this logo design from Pablo Von Crust as the winning design.
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US$240
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72 designs
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17 designers
Logo Design Brief
We need a logo design for our project BenchmarkDP (http://benchmark-dp.org/ ). The project is a research project in the area of ICT, developing systematic ways of assessment for organizations that keep digital content over long times (digital archiving, digital preservation, longevity).
We want a simple logo that is usable on slides and the web, but scalable for good print quality.
The final design should communicate the idea of a benchmark for systematic improvement.
Updates
Added Wednesday, August 21, 2013
just to be sure - source files are required as in http://www.designcrowd.com/help/article/what-are-source-files. it would be great if you can export to standard vector too since we dont have all the specific applications.
Added Friday, August 23, 2013
If you want, feel free to drop or minimalize the lighthouse (or abstract it highly). Some idea of measurement or improvement would be great; abstracted/minimalistic is good.
Added Friday, August 23, 2013
Project Deadline Extended
Reason: still waiting for final files
Added Friday, September 06, 2013
Target Market(s)
Decision makers responsible for digital content in the context of organization such as libraries, archives, data centers, banks, or other companies
Industry/Entity Type
Digital
Logo Text
Benchmark DP
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We need a simple logo that is usable on slides and the web, but scalable to high resolution for good print quality. Landscape format.
It would probably be good if the background is white (for use in website and print).
Nice to have
- Green seems a good colour to emphasize. (Red seems to convey the wrong message).
Our key idea at this point is a lighthouse, a beacon of light providing navigation support, helping navigators to find the right way, to know where they are. There could be a ruler somewhere (or another symbol) indicating measurement. As you can see, the current logo (on the website) is quite terrible ;) We came up with the lighthouse because of the following metaphors: We want to show there is a way to measure progress. Improvement is needed and sought for. There is a right way and a wrong way, the beam provides guidance. The lighthouse would be the project (results).
The beam is at least as important as the lighthouse - it shows the way!
The final design should communicate the idea of a benchmark for systematic improvement.
Should not have
- It should not evoke the idea of a shipwreck, not be too flashy/playful, (but not completely dull either, of course). Serious, but positive. Don't use a lot of colours.