Design A Logo For Our High-End Jewellery Brand

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This customer received 652 logo designs from 121 designers. They chose this logo design from costur as the winning design.
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We are looking for an elegant new logo for our luxury jewellery brand, 'Iconic Jewellery’. The logo must contain both Typography and a Symbol (combination wordmark and abstract symbol). PLEASE OPEN attached file 'IconicJewellery LogoDesignBrief May2016' for the FULL brief and relevant LOGO EXAMPLES.
The logo will be used on the brand website, packaging, and stamped on the inside of jewelry.
Please enter ORIGINAL ideas, not direct copies of the examples given. Feel free to drop us a message if you have any questions. Thank you!
Updates
Please note that we only have 8 days left. Please submit your revised design as quickly as possible! Many thanks!!
Added Wednesday, May 11, 2016
Project Deadline Extended
Reason: We wanted to give designers more time to further developer and evolve the suggested designs. I hope this will help.
Added Saturday, May 14, 2016
Project Deadline Extended
Reason: Extended to give more time.
Added Thursday, May 19, 2016
Target Market(s)
Women aged 25-45, located in both western and Asian countries.
Logo Text
ICONIC JEWELLERY
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must include both Typography and a Symbol. The combination of typography and symbol can be used separately but would mostly be used together, with the symbol placed to the left of the typography.
- Notes:
- 1. The logo should be balanced on both sides and if possible symmetrical.
- 2. We are looking for a feminine, not masculine, design.
- 3. Style: Soft, chic, curves more than sharp edges. The logo needs to be elegant, minimal and high-end.
- 4. The symbol height should be aligned to the text height.
- 5. The logo must work well when shrunk very small.
- 6. Logo should use the brand colours (see our website www.iconicjewellery.com) but also work well in black and white.
Nice to have
- Ideas for the symbol:
- Idea 1: Letters from the name ‘Iconic Jewellery’ stylized and flipped to create a design. Can include letter combinations such as: I / I C O C I / I J
- Idea 2: Letter ‘I’ inside a diamond table shape, similar to Ritani logo.
- Idea 3: Use space between letters to create a negative space logo.
- Idea 4: This is our least favorite- using elements of jewellery in the symbol.