Australian lawyer seeks logo for new firm

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This customer received 69 logo designs from 28 designers. They chose this logo design from Alchemist as the winning design.
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Logo Design Brief
I am a solicitor in Western Australia and am opening a new practice in the coastal town of Albany. Initial services will include wills & estates, trusts, conveyancing and general commercial law (contracts, loans, leases, that sort of thing), but may extend to family law and criminal law in the next few years.
I would like a design that references the coastal location of the firm, preferably in white and shades of blue.
The final design should be professional, but not stuffy, modern and clean.
Updates
Good morning/afternoon/evening!
Added Tuesday, September 03, 2013
Target Market(s)
Retirees, families, small business owners and farmers.
Industry/Entity Type
Family Law
Logo Text
South Coast Legal & Conveyancing
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must include the firm's name.
Nice to have
- Something to do with the ocean/seabirds.
Should not have
- No scales of justice, gavels, wigs or other legal cliches. Please do not use Times New Roman or Arial font. No circles (too close to a previous firm I worked with!)