• A$160

• 55 designs

• 16 designers

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Logo Design Brief

We're in the happy baby, happy parent business! Our company manufactures super-stylish, high quality bandana bibs that keep drooling babies dry and comfortable. We are a startup, kicking off with one product - bandana bibs - then selling more products in the future such as teething necklaces for mums, baby bedding, and pram liners.

Business name is Dribblr. The web URL will be dribblrbaby.com.au.

We would love to see a logo design that incorporates our clean, slightly-scandinavian, modern feel. To do this we feel like it is important to check out the packaging and logo/branding pins in our Biz Board, located here on Pinterest: http://pin.it/P2c78p6

The Bandana bibs (sold as a set of 3), our first and flagship product, will be made of 100% organic cotton on the front, and 100% super-absorbent polyester backing. They will be ethically manufactured in India.

Packaging will be kraft recycled cardboard.

The important thing about our designs is that, while the functionality is purely for the infant in keeping them comfortable and dry, the designs themselves are for the parents. Think baby gear that doesnt scream 'BABY!'. As a new mum myself, I became frustrated that the only bibs I could find were either dead-boring or completely plastered with Disney characters. Or worse, contained slogans like "If you think I'm cute, you should see my Dad!". Our designs ensure little ones can wear a stylish bib that will keep them dry - before they start demanding that they be dressed head-to-toe in 'Frozen' themed clothing.

Another important point is that we will be donating a portion of our profits from every sale to an anti-human trafficking charity, with the hope that we can help in some way to stop people, especially children, being bought and sold overseas. We don't necessarily want this reflected in the logo or branding as we feel we should give freely to this cause freely without blatantly advertising it, however I think it is important to keep in mind when designing our branding, logo and message.

The fabric designs are in the attached logo brief, as well as quick images of the sample bibs (note, these are not our final product images).

Colours have not been locked down yet, however inspiration can be taken from our attached designs, e.g mint/navy/grey combo.

Target Market(s)

Gender: Female
Age range: 25-40
Geographic location: Australia
Mid-high annual family income ($150k+)
Mums looking to purchase for their baby
Mum-aged females looking to purchase a unique baby shower gift

Industry/Entity Type

Business

Logo Text

Dribblr

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Text 'dribblr' must feature as part of the logo. Doesn't have to be capitalised.

Nice to have

• We would love to see a logo design that incorporates our clean, simple, slightly-scandinavian, modern feel. If its possible to get a font that is clean, simple, not -'babyish' that would be great. We are happy to see logos with hand-drawn font but must strike a balance so as to be not too 'kiddy'.

Should not have

• Comic sans!! Any font that is too 'babyish' or silly. No swirls, characters or goofy elements to the brand. Also the font needs to be unique, something that isn't already in wide usage.

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