Logo Set Redesign for Environmental Products
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This customer received 13 logo designs from 5 designers. They chose this logo design from InfinityDnP as the winning design.
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We have a line of products under the EarthGuard name/logo. This logo is already set however currently there are 7 products that fall under this brand set. The logos for the products are not much more than the EarthGuard logo and the product name in text under the logo. I have provided examples of some of the current logos. The way these have been executed feel like they are not really logos, they do not look professional to me. I am looking for a treatment for the product names when added to the EarthGuard logo so that the EarthGuard logo it self stays the same but the product name feels more a part of it rather than text tacked underneath.
The EarthGuard logo itself should not be changed. We just went through an acquisition so brand recognition of this main logo is crucial.
Here are the product names:
Fiber Matrix
Soil Stabilizer
Edge
Fusion
Organix
Cube
Target Market(s)
Environmental
Industry/Entity Type
Industrial
Logo Text
EarthGuard Cube
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Standard layout using the existing EarthGuard logo with format that will work for the various product names for the brand:
- Fiber Matrix
- Soil Stabilizer
- Edge
- Fusion
- Organix
- Cube
Nice to have
- Most likely will need to keep the product name in black.
Should not have
- fonts should not be feminine