• US$400

• 54 designs

• 15 designers

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Logo Design Brief

Need a logo design for a new company just formed in New York.
The company creates experiences - delivered digitally. These experiences are games, simulations, social media interactions.

The company is called Experiences Unlimited
Our customers for creating these experiences are big companies that want to attract and interact with their consumers.

Usually these will be learning experiences, involving discovery, simulation, interaction with scenarios.

For the logo, I think I want to riff off the visual motif of the mirrored world. Recreating the world digitally. Because the experiences are a mirror of real world experiences.

Here’s some of the website copy:
Being there. Presence. In our networked world, being there is the baseline for brands.
Digital experiences mean always being there – for colleagues, partners, consumers, family and friends, – even when you can’t.
Experiences Unlimited translates messages into experiences to create emotional connections that change behavior, build brand relationships and drive organizational performance.
Experiences Unlimited ‘s Game based “learning by doing” and social media connectivity make brand experience real, authentic, engaging and resonant


Further
Started by a seasoned marketing expert who leverages experience, know-how, resources, and partnerships to create these engaging communications campaigns and solutions.

It's very cutting edge stuff....but at its core the principles of good story-telling to create emotional connections is eternal.


The company and its leader exude sophistication and passion. We are perceived as elegant, brilliant, and cultural.

Looking for a design that is iconic, eternal, a 'mark' which evokes this description and works for the 21st century

Reference image might include man looking in mirror. Reflection in mirror. Narcissus seeing his reflection.

But you are the designers!

So need the logo and the accompanying type treatment for Experience Unlimited. Dabbled with the abbreviation Ex-U as well

Target Market(s)

Buyers will be marketing, brand, communcations and design types. Sophisticated. Usually 30+ with senior jobs. But the logo shold reflect the deliverable - digital experiecnes - used by ALL

Industry/Entity Type

Communications

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Memorable, iconic, original
  
  Logo plus type treament of name

Nice to have

Should not have

• THESE ARE REFERENCE IMAGES. SEE WHERE I WAS GOING? YOU TAKE IT FROM HERE

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Files

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