Logo for Innovative Credit Card Processing Company

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This customer received 108 logo designs from 37 designers. They chose this logo design from Pablo Von Crust as the winning design.
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Logo Design Brief
We need a logo for our new credit card processing company. What separates us from other company offering merchants credit card processing? We will provide merchants with 100% free credit card processing by facilitating the "passthrough" of the processing fees to the consumer in the form of a surcharge. In a typical credit card transaction, the merchant pays the credit card company 3% per swipe. Using our service, the consumer instead will pay the 3% fee. Payments (cash, check, debit, credit) cost merchants a different amount to process and merchants now will have the ability to price them differently. Some themes for our company: innovative, transfer or pass along, free, transparent, compliant (with industry rules)
Our domain is "passthrough.net" Because we have a .net website we think we should include the .net in the logo.
We like bold & cool colors. Nothing too dark. Lime Green is cool...
Target Market(s)
merchants that don't currently accept credit cards (private schools, taxis, landlords, home maintenance e.g. plumbers, cleaning)
Industry/Entity Type
Credit Card
Logo Text
PassThrough.net (doesn't need to have cap letters)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- must have text passthrough.net in the logo