• US$160

• 17 designs

• 3 designers

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Packaging Design Brief

We need a packaging design for our tool company, Amston, which creates tools for craftsmen, tradesmen, and serious DIYers. Our products blend modern technology with a traditional 'like the old days' feel.

The packaging is for a laser level tool.

We would like the final design to have a clean, minimalist, upmarket feel that communicates smart quality. We've attached a design brief for more information.

UPLOADED FILES within the ZIP folder:
* Quick Note to Designers
* Design Brief
* Logo files
* UPC Code
* Laser Warning Label

Target Market(s)

Smart tradesmen and craftsmen, ages 20-55 who enjoy modern technology while appreciating traditional quality.

Industry/Entity Type

Construction

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• * Packaging should look like it's made out of photorealistic wood
• * Logo should look like it's 'burned' into the wood with a multi-step/multi-layered Photoshop process. Must look realistic.
• * Only logo on the font and sides of the box
• * Content on back of box needs to be small but legible and contained within some sort of box (flexible on positioning). We like the color blocks within the attached design brief in the "We like" column on page 2.

Nice to have

• We want the design to visually and creatively blend the feel of 'traditional' values of our brand with the modern technology we manufacture in our tools.

Should not have

• Should NOT have a cartoonish or budget look - we want a smart professional, upmarket design.

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Files

Download all files - 12.2 MB