• US$160

• 53 designs

• 21 designers

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Logo Design Brief

We need a logo that looks professional, but not corporate. We sell green (unroasted) coffee as well as distribute product for companies that make espresso machines, sauces for beverages and other coffee related products. The logo doesn't have to have our name on it. The final design should focus on coffee and show that we have an understanding of where coffee comes from and what good quality coffee is. I've added pictures of coffee flowers (which bloom before the coffee starts growing) and coffee cherries. The middle of a coffee cherry is what you roast to make the coffee you can grind and drink. Coffee cherries are green before they are ready to pick and then most change to a deep red when they are ready to pick, but they can be orange, yellow or even purple when they are ready to pick. If you're interested in this project and have any questions about coffee please ask.

Target Market(s)

Coffee roasters

Industry/Entity Type

Importer

Logo Text

1000 Hectare Coffee

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Some structure to the logo. In China people prefer more of a shape, where as I feel like in the USA we're more okay with just having the words and graphic.

Should not have

• Should not be predominately brown. Roasted coffee is brown, but unroasted coffee is more of a beige and people in the industry call it "green coffee". We are not selling roasted coffee and we don't want people to think of us as competition.

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Files

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