Used car supermarket needs a premier class logo for its premier cars

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Logo Design Brief
We need a classy design for a Car Showroom that sells quality used cars. We need a logo that we could use as a basis for a sign on the outside of the building (which is light grey and white) as well as on stationery and promotional items. We are reputable and our stock is great value for money. Whilst we sell cars we do not necessarily need a car as part of the logo (we are concerned this may make it look tacky but you may be able to prove us wrong) The logo may just be our initials 'PCS' or the full name 'Premier Car Supermarket 'or incorporate both. We have thought about using brushed chrome and dark greys within the signage but we are open to ideas. As we sell a lot of German cars we did also think about using colours of the German flag instead of the chrome and grey but it may not work so well with the building - we have attached a picture of the building in development phase - we would be looking to put signage above the doors.
Target Market(s)
Prospective car purchasers so its both male and female purchases who are old enough to drive.
Industry/Entity Type
Used Car
Logo Text
Premier Car Supermarket or PCS
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It should be classy and represent quality.
- It should be able to be used on a sign above the doors of the building - see image.
Nice to have
- A simple design which would look good on a website as well as stationary and be used as a sign on the building
Should not have
- No characters. It shouldn't be fussy.