• £150

• 47 designs

• 22 designers

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Logo Design Brief

TOM GRAY GARDENS

Key Values: Smart, Practical, Reliable, Approachable

Tom Gray is an experienced landscape gardener based in Crouch End, North London. He leads a small, friendly, hardworking and dependable team and offers the following range of garden services:

- Paving
- Decking
- Turfing
- Planting
- Garden Carpentry
- Fencing
- Garden Makeovers
- Complete Landscaping
- Garden and Grounds Maintenance
- Fruit and Vegetable Growing

Our target market comprises mainly of middle-class young to middle-age households in North and East London. The households are generally families and the decision maker is often female – ie housewife.

They will often be looking to make one off improvements to their gardens in line with the list of services above –eg. New paved seating area and replace old fence with new. Or Relay old lawn with fresh turf. Average spend £3k

They will sometimes wish to have a quick garden makeover which will typically take a day or two and involves tidying up the existing garden and perhaps adding some new plants to freshen up the garden. Average spend £500-£1k

On occasion they will have their entire garden re-landscaped by ourselves. We work with photos, samples and detailed quotes to achieve this without the added expense of detailed drawings. Average spend £7k

Competition:
Examples of main competition in the area:
www.gardentransformations.co.uk
www.londontowngardens.com
www.kempability.com
www.stevehooperlandscapes.co.uk
www.alfiebinesgardens.co.uk
www.jbgardens.com

We would like an simple eco-hip logo maybe with a slight retro feel. Further down the line we envisage marketing material such as business cards and flyers to be printed on natural/brown card.

Colours: No fixed ideas but we have been thinking we would like to use a smart neutral colour such as grey or dark blue for example with a splash of something bright like a very bright yellow or green or maybe red.

Random fact: We love growing strawberries and mint for our clients.

Industry/Entity Type

Landscape

Logo Text

Tom Gray Gardens (probably with Gardens under Tom Gray)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have an illustrated symbol as part of the logo such as a leaf, flower, tree, plant... garden tool, red robin

Nice to have

• I like this logo:
  
  http://littleveggiepatchco.com.au/
  
  and the feel of this company's branding:
  
  http://www.beanabouttown.com/
  
  and innocent's branding:
  
  http://www.innocentdrinks.co.uk/

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